St.Vincent has been abuzz since the launch of the calendar of activities for Vincy Mas 2017. Most of the talk has been about the absence of the Miss Carival pageant but I took the opportunity to think about ways in which the festival could grow.
The usage of social media tools has become pervasive in recent times in St.Vincent. You’d be hard-pressed to come across an organisation that doesn’t have at least a Facebook page. Many of these organisations do not even possess a website but with the reach of Facebook and its billions of users, a website is hardly a necessity in order to reach your target audience.